Google Ads Agency

Google Ads Agency | Attract New Qualified Leads

Improving your online visibility can often seem like a real challenge. Google Ads allows you to position your site at the top of search results for strategic terms relevant to your business.
Discover the benefits a Google Ads agency can bring to attract new qualified leads through your website!
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Why invest in a Google Ads campaign?

Google Ads is a powerful lead generation tool that boosts your website's online sales : it contributes significantly to attracting new leads, converting them into customers, and improving your web visibility.

Rapid acquisition of new leads

Google Ads is a an extremely fast-operating tool, which allows for the reception of calls and forms from prospects interested in your services within an extremely short period. In the case of selling goods directly from your site, generating sales within a period of less than 24 hours is a reasonable expectation.

Instant Visibility on Search Engines

Launching a Google Ads campaign makes your ads appear at the top of search results, allowing you to reach a broad and relevant audience. Consequently, your visibility also increases instantly.

Precise and Effective Targeting

Google Ads offers the ability to define your ad targets using a multitude of criteria, including keywords, location, interests, and purchasing behavior.

Budget Flexibility

Google Ads offers you complete control over your budget. It allows you to set a total daily or monthly amount, and you are only charged when a click is generated on one of your ads. You can therefore to adjust your spending according to your needs and objectives.

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Why work with a Google Ads agency?

Maximizing the ROI (Return on Investment) of your campaign requires the expertise of a specialized Google Ads agency, which is crucial to its success, if not indispensable. A Google Ads agency has the mastery of the necessary tools for creating optimized campaigns to attract qualified traffic to your site. It guarantees a tailored strategy for your industry and your budget.

Hiring a Google Ads agency also represents a significant time saving. Google Ads itself is a complex tool requiring the precise configuration of numerous parameters to develop effective campaigns. Furthermore, setting up, monitoring, and optimizing ads are time-consuming tasks. Entrusting them to a specialized agency allows you to remain focused on your core business.

What's more, the role of Google Ads agencies is not limited to managing the distribution of your ads: they also use advanced tools (SEMrush, SEISO, Catchr, among others) to conduct in-depth analyses of your campaigns. These tools allow for constant refinement and optimization of your campaign, ensuring optimal performance.

In addition to all these advantages, the greatest strength of a Google Ads agency lies in its experience.The expertise gained from this experience particularly allows for a financial optimization ensuring no unnecessary expenditure by investing every euro spent thoughtfully and judiciously. Your agency will thus be able to advise you on how to adjust your budget according to seasonal variations in your industry.

In short, a Google Ads agency is your key partner for creating effective, innovative, and profitable online advertisements.

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How does a Google Ads agency work?

How should a Google Ads agency be structured?

A top-tier Google Ads agency must include three key experts:

-   The Google Ads specialist, the driver of your campaign. They are responsible for maximizing its profitability.

-   The UX designer ensures that ads and landing pages are optimized to better convert traffic into leads and customers.

-   The developer implements the UX designer's recommendations and configures tools like Google Tag Manager and Hotjar to ensure precise tracking of traffic on your site.

 

The objective is to ensure that your ads are not just visible: they must be effective. All clicks must direct the user to a page that quickly demonstrates your value and encourages them to act. Whether it's contacting you to learn more about your services, or purchasing products, the main goal is to acquire new customers through your investment in Google Ads.

A successful campaign must attract, convince, and convert visitors into customers. Achieving this requires that every detail, from ad effectiveness to landing page quality, is meticulously examined.

Afalence's Proposals

Google Ads Campaign Creation / Redesign

Includes
  • Keyword strategy definition
  • Google Ads campaign creation / redesign
  • Conversion tracking
  • Landing page UX advice
  • Figma mockup creation
  • Reporting dashboard
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Google Ads campaign management

Includes
  • ROI Optimization
  • Keyword strategy work
  • Bidding strategy work
  • Budget allocation advice
  • Time & geographical targeting
  • Reporting with key metrics
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Our Performance Indicators

Un aperçu en chiffres
200+
clients supported
+235%
conversion
÷2
cost per conversion
3x
no more contact forms
5x
more prospect calls
7
experts dedicated to your project

Why choose Afalence?

Toutes les bonnes raisons

Afalence is an agency specializing in Google Ads.

Our team, made up of experts with complementary skills, is dedicated to optimizing your campaigns with precision, creativity, and commitment!

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3 complementary areas of expertise: UX Design, Development, SEO
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Focus on user experience to boost your landing page conversion
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Custom campaigns, tailored to your target audience and industry
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Continuous optimization to maximize your return on investment
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Competitive agency rates
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They loved working with us

Et nous aussi

Ghita Farage

Communications Director

Afalence has been partnering with us for three and a half years now to generate qualified leads through SEO on Google and Chat GPT for our website. We are very pleased with the results and have therefore renewed our partnership for the third time.

Mimosa Gravier

Digital Manager

Afalence unlocked the SEO potential of our e-commerce sites across various markets. Due to major technical issues, these sites were unable to be properly indexed in their respective markets. Afalence's support was exceptionally high quality.

Hadrien Reaud

COO

Afalence helped us increase our website's organic traffic from 442 visits/month before working with them to 1140 visits/month after 5 months of support. Thank you Arthur, François, and Antoine for these results!

Eleonore de Termont

CEO

I'd like to thank Arthur, Thomas, and Antoine, whose high-quality support helped increase our e-commerce site's organic traffic from 1970 monthly visits to 4530 monthly visits. This really helped us get a great return on our investment!

Sylvain R.

General Manager

"Thanks to Afalence's clear audit and their SEO/Google Ads advice, my site regained its spot on the first page, and I'm receiving qualified inbound calls. The responsive and expert team helped me achieve quick results and improve my skills. I highly recommend them!"

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Let's discuss your needs

Are you looking for a web agency for your project? Contact us and find out how we can help you.

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