SEO Agency | Leads by ranking 1st on Google & ChatGPT

During the first month of collaboration, our SEO agency will conduct a in-depth audit of your site to identify areas requiring priority improvements, and will also establish KPIs (Key Performance Indicators) to measure the progress made.

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Our consultants will develop a customized keyword strategy for you. It must take into account your main objectives whether they are, for example, acquiring new clients or strengthening your brand image by improving your visibility. A customized strategy will then be developed.

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Determining the most relevant keywords requires evaluating the relationship between search volume, competition, and the intent behind the targeted query (purchase? information? etc.). Then, several questions need to be answered:

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-   Traffic generated by the keyword?

-   Is it qualified, and if so, to what extent?

-   How difficult is it to rank for this keyword?

-   Main competitors for this term?

-   Will the positioning help achieve your objectives?

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At the end of this analysis, the agency can develop a Roadmap, enabling an effective start to your SEO support.

When we talk about your website in technical terms, it concerns everything related to its IT development. Our SEO agency, as part of our support, will ensure it is optimized : correction of technical SEO errors.

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It will work to improve its technical performance and will also ensure that your site can be easily understood by search engines, so that they can highlight it for relevant queries.

Your site's semantics relate to everything related to its content. A qualified SEO agency will offer to create SEO-optimized content for you. The idea is to enable your site to answer users' questions, the goal being to provide better answers than other sites.

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For example:

You own a chain of ski rental shops located in major resorts. Landing pages should be created to rank first for the keywords "Ski rental + Resort".

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Content creation, however, is not a service offered by all SEO agencies, even though it is one of the major challenges of organic SEO. It is also a complex task that requires a deep understanding of your industry and its vocabulary to produce quality content.

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Consequently, working with agencies that don't offer this service can be risky : without someone within your company trained in good SEO practices and capable of producing a minimum of four optimized content pieces per month, your site's progress will be slowed, or even non-existent. The investment you've made in SEO then risks not bearing fruit.

The concept of authority refers to the credibility Google grants to a website. Your authority score is determined by the amount of organic traffic (traffic obtained by clicking on one of your links from a search engine, excluding ads) your site receives, as well as the number of backlinks it has. A backlink is a link pointing to your site from a quality external website.

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A quality-focused SEO agency will be able to advise you on strategic partners from whom to acquire high-quality backlinks., whether free or paid. It should also be able to manage your press relations to secure particularly powerful links from reputable media outlets., such as Maddyness or Les Echos.

User experience, or UX, refers to the quality of a user's experience when visiting your site. A quality SEO agency will help optimize your site's UX. Google, ChatGPT, and internet users, much like Victor Hugo, believe that form is the substance that rises to the surface.

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Providing this service requires UX-specialized designers who understand SEO principles. However, few SEO agencies are able to offer such a service, as this combination of skills is rare.

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However, it remains essential for your website to offer a smooth and pleasant browsing experience, making a quality user experience a crucial component. A website that offers a poor browsing experience, even if it features high-quality content, risks driving its users to better-designed sites., and consequently lead to a lower Google ranking.

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Furthermore, users are highly unlikely to access product pages or the contact form if a website isn't intuitive and easy to use. They will simply leave the site after finding the information they were looking for.

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A quality UX experience is therefore vital: it encourages visitor retention on a website, and consequently improves its conversion rate.