What expertise does a commercetools e-commerce agency provide?
Campaign performance relies on several skill sets: incomplete data, inaccurate product feeds, or subpar landing pages can skew results.
- The acquisition consultant manages campaigns, defines segments and test scenarios, controls budgets, and interprets KPIs.
- The UX designer optimizes landing pages, category pages, and product pages on your commercetools site.
- The developer handles front/back-end connections, tracking, commercetools product feeds, and the integrations required to measure e-commerce conversions.
At Afalence, these skills are coordinated to connect AI advertising campaigns to your headless architecture. Optimizations can target ads, pages, the checkout process, and revenue data.





