B2B performance depends on several disciplines: incomplete data, an underutilized catalog, or a complex user journey can prevent accurate interpretation of results.
- The paid media expert develops campaign hypotheses, organizes tests, manages budgets, and analyzes relevant metrics.
- The UX specialist optimizes conversion pages, quote forms, and ordering journeys tailored to professional accounts.
- The developer implements OroCommerce tracking, CAPI, catalog feeds, and the necessary connections between campaigns, CRM, and sales.
At Afalence, these experts collaborate to connect OpenAI Ads for OroCommerce to your sales ecosystem. Our work goes beyond generating clicks: it focuses on leads, quotes, and revenue.





