SEO Agency in Besançon | Attract new qualified leads

In the first month, the SEO agency will conduct a thorough audit of your site to identify areas requiring priority improvements, establishing KPIs to evaluate progress. In collaboration with you, it will develop a tailored keyword strategy, taking into account your primary objectives such as acquiring new clients, strengthening your brand image, or increasing traffic to your site. By analyzing the competition, it will determine the strategic keywords for which your site needs to rank at the top on Google to achieve these objectives. This competitive analysis will enable the agency to recommend the keywords to prioritize.

To determine the most relevant keywords, it is essential to evaluate the relationship between search volume, competition, and the purchase intent behind the targeted query. This involves answering several questions: What is the traffic generated by the keyword? How qualified is this traffic? What is the ranking difficulty for this keyword? Who are your main competitors for this term? Will ranking for this keyword bring you money? Once this analysis is complete, the agency can develop an action plan and a detailed roadmap to effectively kick off the SEO strategy.

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The technical aspect of your site refers to everything related to its underlying development.

The SEO agency supporting you will ensure it's optimized by correcting all errors and poor SEO practices. Specifically, it will improve your site's page loading time and make its mobile version high-performing. Google judges your site's quality on these two points very strictly.

Additionally, it will ensure that your site is easily understandable by Google's search engines so that they can rank it prominently for relevant queries.

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The semantic aspect of your site refers to everything related to its content.

A quality SEO agency will offer to create SEO-optimized content for you. This will allow your site to answer questions that online users ask. The goal is to answer them better than all other sites.

Practical example:

If you sell CRMs, a well-written article on this topic can position you at the top of Google results for queries such as "How to choose a CRM?". This will then allow you to encourage visitors to take action with a "Call To Action" leading to your products or a contact page.

It's worth noting that not all SEO agencies necessarily offer content creation, even though content writing represents a major challenge in SEO. This is obviously a complex task, as they must perfectly master your industry and its vocabulary to produce quality content.

Working with such agencies can be risky, because if you don't have anyone on your team trained in good SEO practices and capable of producing at least three optimized content pieces per month, your site will not progress, or only very minimally. Your investment risks leading to a complete lack of concrete results.

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The authority aspect of your site refers to the credibility Google grants it. The authority score attributed to you is determined by the amount of organic traffic and the number of quality sites in your sector that have cited your site by linking to it. This link is called a backlink.

It's worth remembering that organic traffic refers to traffic that reaches your site via a search engine.

A reputable SEO agency will advise you on strategic partnerships to pursue to obtain high-quality backlinks, either free or paid.

Furthermore, it can also manage your public relations to obtain particularly powerful links from recognized media outlets like Maddyness or Les Echos.

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UX (User Experience) is a term referring to the quality of the experience a user has on your site. during their visit.

A quality SEO agency in Besançon will help you optimize your site's UX. Like Victor Hugo, Google and its users believe that form is the substance that rises to the surface.

To offer this service, it's necessary to have UX-specialized designers who perfectly master SEO principles. However, few SEO agencies in Besançon are able to offer this service, as this combination of skills is rare.

However, a quality user experience is an extremely important part of your site. It is necessary, and even essential, for a website to offer easy and pleasant navigation. A site with an unpleasant browsing experience might feature exceptionally high-quality articles, but it will still drive its audience to better-presented sites, leading to a drop in its ranking for associated Google queries.

Furthermore, if a site fails to present itself as intuitive and easy to use, there's a very high chance that its users won't reach its contact or product pages after reading an article.

They will simply leave the page as soon as they've found the information they were looking for.

A quality UX is crucial: it enables audience retention and improves a site's conversion rate.

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