SEO Consultant in Dijon | Attract New Qualified Leads

Right from the first month, an SEO consultant conducts a detailed audit of your site to identify necessary improvements. They set up Key Performance Indicators (KPIs) to track progress and collaborate with you to develop a targeted keyword strategy, based on your main objectives such as acquiring new clients, strengthening brand awareness, or increasing web traffic. By studying the competition, they identify strategic keywords that will allow your site to rank at the top of Google search results, prioritizing those that offer the greatest advantages. They evaluate search volume, competitiveness, and the intent behind each query to develop a detailed action plan and a roadmap for effective SEO support.

Technically, the SEO consultant optimizes your site by correcting errors and poor SEO practices, reducing loading times, and improving mobile version performance. They also ensure that your site is properly interpreted by search engines, which improves its ranking for relevant queries.

Regarding content, an experienced SEO consultant can write optimized articles to outperform competitors' answers to frequently asked user questions. For example, for a CRM vendor, an in-depth article on 'How to choose a CRM?' can propel your site to the top of Google search results, while encouraging visitors to interact with your products or contact your company. Working with consultants who fully understand your industry is essential for producing relevant and engaging content.

To strengthen your site's authority, the consultant will help you establish strategic partnerships to obtain quality backlinks and can manage your press relations to secure influential links from reputable media.

Regarding user experience (UX), a skilled SEO consultant will optimize this aspect to ensure users easily navigate your site and reach the desired pages after viewing content, which is crucial for retaining the audience and improving conversion rates.