Solar social ads agency

For a solar installer, the usual channels are getting saturated: advertisers compete in the same auctions, and the cost per click rises year after year.

Yet the homeowners you are targeting spend a considerable amount of time on Facebook and Instagram. Running ads without a method is simply wasting your media budget.

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Social ads agency and solar installers: the benefits

On social media, advertising is no longer about boosting a random post: it is an acquisition system focused on results. For a solar installer, Facebook and Instagram Ads demand real expertise.

The potential audience runs into the billions of active accounts, but without a solid structure, the budget quickly goes up in smoke. Afalence builds custom in-house campaigns that turn your investment into quote requests and qualified solar leads.

Solar creatives that stop the scroll

In the solar industry, visuals weigh heavily on results. Job site videos, roof before-and-afters, customer testimonials and educational carousels on self-consumption and selling surplus energy reassure homeowners who are hesitating. Claims stay measured, with no unrealistic figures.

Reaching the right homeowners

Paid search captures a need people have already expressed; social ads, on the other hand, create the need. We target homeowners based on their type of housing, their sensitivity to energy bills and your service area, using CRM and lookalike audiences.

Management focused on profitability

We set aside vanity metrics. Cost per lead, appointment booking rate, cost per signed quote and ROAS guide every decision, thanks to conversion tracking all the way through to the sale.

A budget adjusted to your installation capacity

Objectives, caps and budget are agreed with you before launch. Depending on seasonality and your installation schedule, we cut what spends without converting and shift budget to the campaigns that deliver.

Our social ads agency method for solar installers

Voici 3 des avantages les plus différenciants que vous offre une agence ChatGPT Ads :

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What team do you need for a solar social ads agency?

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An effective campaign for a solar installer relies on several skills: if one is missing, the results quickly show it.

The media buyer structures your Meta Ads campaigns, allocates budgets and tracks profitability metrics day after day.
The UX designer creates visuals, landing pages and forms to turn visitors into leads.
The developer sets up conversion tracking, so that every piece of management data remains reliable through to the signed quote.

At Afalence, these experts work closely together. Your in-house campaigns are therefore never cut off from design or technology: the journey stays smooth, from the ad all the way to the quote request.

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Why choose Afalence?

Meta Ads, Facebook and Instagram Ads: formats and algorithms are constantly changing. For a solar installer, combining media buying, content creation and tracking data requires a range of skills that few small solar businesses can build in-house.

A specialized partner changes the game: Afalence structures your in-house campaigns and scales them up according to your quote request and installation goals.

3 complementary areas of expertise: UX Design, Development, SEO

In-depth UX work to optimize your site's retention and conversion

Pixel-perfect custom website design.

Experienced developers, unbound by no-code limitations

Optimizing your site to boost its Google ranking

Présence sur ChatGPT, référencement IA et campagnes ChatGPT Ads

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Échangez sur votre projet avec notre équipe, à distance ou en visio :

Nous commençons par un audit gratuit de vos comptes publicitaires.

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