Social ads for dentists: what expertise is involved?
A dental campaign draws on several skill sets: when one is missing, appointment requests quickly suffer the consequences.
- The Ads expert structures campaigns by treatment or by intent, allocates budgets and defines the acquisition hypotheses to test.
- The UX designer creates understated, reassuring creatives, as well as an appointment booking landing page.
- The developer sets up conversion tracking on forms, calls or online scheduling, and adjusts the pages.
At Afalence, these three profiles work together: acquisition therefore stays connected to the patient journey, and a weak appointment page is not mistaken for a failure of the advertising.





