Client Objective
This client aims to maximize app usage to provide cities with cycling movement data, thereby optimizing the creation of effective bike paths. The more users the app attracts, the higher the quality and quantity of data, which increases its value for municipalities.
Afalence's Action
Afalence developed an SEO strategy dedicated to acquiring qualified users, focused on relevant keywords for urban mobility and cycling. The goal was to significantly increase organic traffic while attracting users potentially interested in the app.
Results
The website's organic traffic increased from 28,600 to 50,000 monthly visits, boosting the app's audience and enhancing the value of the collected data, which is now sold at a higher price to client cities.
