SEO Agency in Marseille | Attract New Qualified Leads

During the first month, the SEO agency will conduct a detailed audit of your website to identify priority improvements and will set key performance indicators (KPIs) to measure progress. In collaboration with you, it will develop a targeted keyword strategy, aligned with your main objectives such as acquiring new clients, strengthening your brand, or increasing traffic to your site. Competitor analysis will play a crucial role in identifying essential keywords that should position your site at the top of Google's results to achieve these objectives.

The agency will meticulously select the keywords to target first, considering factors such as search volume, competitiveness, and the purchase intent of users searching for these terms. Several key questions will need to be answered: What is the traffic volume generated by each keyword? Is this traffic high-quality? What is the difficulty level to rank for these keywords? Who are your main competitors for these terms? Will ranking for these keywords be profitable? After this in-depth analysis, the agency will propose an action plan and a detailed roadmap to effectively initiate SEO support.

The technical aspect of your site refers to everything related to its IT development. The SEO agency supporting you will ensure its optimization by correcting all SEO errors and bad practices. Specifically, it will improve your site's page loading time and make its mobile version high-performing. Google judges your site's quality on these two points very strictly. Furthermore, it will ensure that your site is easily understandable by Google's search engines so that they can highlight it for relevant queries.

The semantic aspect of your site refers to everything related to its content. A quality SEO agency will offer to create SEO-optimized content for you. This will allow your site to answer questions that internet users are asking. The goal is to answer them better than all other sites. Practical example: If you sell CRMs, a well-written article on this topic can position you at the top of Google results for queries such as "How to choose a CRM?". This will then allow you to encourage visitors to act with a "Call To Action" leading to your products or a contact page.

It's worth noting that not all SEO agencies necessarily offer content creation, even though content writing represents the major challenge of SEO. This is obviously a complex task, as they must perfectly master your sector and its vocabulary to produce quality content. Working with these agencies can be risky, because if you don't have anyone on your team trained in SEO best practices and capable of producing at least three optimized content pieces per month, your site will not progress, or only very slowly. Your investment risks leading to a complete lack of concrete results.

Your site's authority refers to the credibility Google grants it. The authority score attributed to you is determined by the amount of organic traffic and the number of quality sites in your sector that have cited your site by linking to it. This link is called a backlink. It's worth remembering that organic traffic refers to traffic that arrives on your site via a search engine.

A high-quality SEO agency will advise you on strategic partnerships to form to obtain high-quality backlinks, either for free or paid. In addition, it can also manage your public relations to obtain particularly powerful links from recognized media outlets like Maddyness or Les Echos.

UX (User Experience) refers to the quality of the experience a user has on your site during their visit. A quality Marseille-based SEO agency will help you optimize your site's UX. Google and its users, much like Victor Hugo, believe that form is the content that rises to the surface. To offer this service, it's necessary to have UX-specialized designers who perfectly master SEO principles. However, few SEO agencies in Marseille are able to offer this service, as this combination of skills is rare. A quality experience is, however, an extremely important part of your site. It is necessary, and even essential, for a website to offer easy and pleasant navigation.

A site with an unpleasant browsing experience might feature exceptionally high-quality articles, but still drive its audience to better-presented sites, leading to a drop in its ranking for the associated Google query. What's more, if a site fails to present itself as intuitive and easy to use, there's a very high chance that its users won't reach its contact page or product pages after reading an article. They will simply leave the page once they have found the information they were looking for. A quality UX experience is crucial: it allows for audience retention and improves a site's conversion rate.