Visual identity redesign agency in Paris

Visual Identity Redesign Agency in Paris | Give your brand a new dimension

Afalence is a Parisian agency specializing in visual identity redesign. We help companies evolve their brand image by combining strategy, creativity, and consistency.
Modernizing your visual identity helps assert your positioning, improve clarity, and strengthen brand preference.
Logo, brand guidelines, print materials, and digital communication: our team builds a distinctive universe at every touchpoint.
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What is a visual identity redesign agency in Paris?

A branding agency in Paris supports organizations that want to transform or update their brand identity. This process goes beyond aesthetic evolution: it aligns messaging, positioning and graphic codes with the company's ambitions.

A successful brand image redesign evolves existing assets while preserving essential touchpoints for your audiences. A Parisian visual identity agency provides the strategic perspective, creative direction, and methodology required for a controlled rollout.

Unrivaled aesthetic quality

A more assertive brand identity  

A rebranding allows you to better express your uniqueness. We work with you to clarify your mission, your core beliefs, and your tone of voice to make your brand more recognizable to your target audiences.

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A 100% customized website

Consistent expression across all channels  

Your visual identity is designed to work with equal impact on a logo, a sales presentation, signage or a website. This consistency improves visibility and strengthens your brand presence.

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An intuitive interface

A more attractive brand  

A relevant identity creates an immediate connection with the people you want to reach. It adds value to your offer, reassures your customers, and fosters a lasting relationship with your community.

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No hidden fees

Optimized organic SEO  

At Afalence, our SEO team is involved in implementing effective settings from the moment your site is designed. The goal: sustainably boost your visibility on Google in Paris and attract a flow of targeted visitors to your professional platform.

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They trusted us

Et en sont satisfaits

Why choose a visual identity rebranding agency in Paris?

As abrand design agency in Paris, we offer:

  • In-person workshops and a comprehensive method combining brand strategy, graphic design, and implementation of your new visual identity.
  • A team of consultants, art directors, designers, and project managers focused on your brand repositioning goals.
  • A creative approach based on listening to your market, your audiences, and the specifics of your business.
  • A tailored support process, managed by a dedicated point of contact throughout the project.
  • A structured organization to coordinate deliverables, meet deadlines and stay within the defined budget.
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Key stages of a visual identity redesign in Paris

Key skills of an agency specializing in visual identity redesign

Entrusting your project to Afalencemeans leveraging multiple areas of expertise to build a useful, sustainable, and recognizable identity.

  • A brand strategy consultant to structure your platform and guide your repositioning choices.
  • An art director who transforms your ambition into a unique and relevant visual world.
  • Designers capable of applying your brand guidelines across your physical, digital, and editorial assets.
  • This complementarity allows us to create a consistent visual identitythat is expressive and tailored to the reality of your brand.

How much does a visual identity redesign cost in Paris?

The timeline for a redesign depends on the level of transformation expected, the complexity of your brand, and the assets involved. For a full project, generally allow between 2 and 3 months, from the strategy phase to the initial rollouts.

The budget varies based on the scope : logo redesign in Paris, creation of a brand style guide, brand book, packaging, website, or multi-channel deployment. We provide a recommendation tailored to your needs, with clearly defined deliverables.

Launch Offer

€2,000 to €4,000
3 to 6 weeks
Includes
  • Logo and brand guidelines
  • Custom design
  • Custom development
  • SEO audit and optimization
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Growth Offer

€4,000 to €20,000
1 to 3 months
Includes
  • Benefits of the Launch Offer
  • Advanced design development
  • Advanced animation development
  • Multi-page creation
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Custom Offer

By quote
Duration depends on the project
Includes
  • Developing complex websites
  • Migration and SEO maintenance
  • Developing advanced features
  • Resolving complex bugs
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Some of our work

Soyez les prochains, donnons vie à vos idées
Jeanguyot Wine Agency

Jeanguyot Wine Agency

Marquis

Marquis

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Why choose Afalence?

Toutes les bonnes raisons

Afalence supports SMEs, startups, premium brands, and institutional players in Paris with thestrategic and visual evolution of their image.

Our strength lies in revealing the unique elements of your business and translating them into a clear brand identitythat is modern and instantly recognizable.

We prioritize a close collaboration to design a unifying brand image for your teams and compelling for your clients.

Contact our agency for visual identity redesign in Paris to discuss your project and receive a tailored recommendation.

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3 complementary areas of expertise: UX Design, Development, SEO
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In-depth UX work to optimize your site's retention and conversion
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Pixel-perfect custom website design.
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Experienced developers, unbound by no-code limitations
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Optimizing your site to boost its Google ranking
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They enjoyed working with us

Et nous aussi

Elena Augustin

Marketing & Communications Director

"A very friendly and responsive team, always attentive to our needs. They provided tailored and creative solutions for our project. It was a real pleasure to collaborate with them, I highly recommend them!!!"

Paul Gaultier-Ruello

CEO

We had an excellent collaboration with Afalence on the creation of our Armelle crêperie website for the food sector. From defining our needs with Arthur to development by François, not to mention the extensive design work with Antoine, the entire team demonstrated great professionalism in understanding our needs and identity, while also adding their own ideas and personal touches.

Laura Decramer

Communications Officer

I had the opportunity to work with Antoine and François on the redesign of edacademy's website. They are extremely responsive, attentive, and, of course, talented and professional. I highly recommend Afalence to any individual or company looking for a web agency!

Youssef Amelhay

CEO

I had the opportunity to collaborate with them on the creation of my website, and I am completely satisfied with the result. The quality of their work was impeccable, demonstrating remarkable professionalism and attention to detail. The team was attentive, responsive, and creative throughout the project, which far exceeded my expectations. I highly recommend their services!

Marina Méglin

Founder

"I highly recommend Afalence, and particularly Antoine, who provided excellent support during the redesign of my website. He is very responsive and attentive to his clients, offering solutions truly tailored to their needs, both in substance and style."

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Let's discuss your needs

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