Client Objective
The caterer wanted to attract a B2B audience without wasting budget on B2C searches. However, their initial campaign setup followed general Google recommendations, using broad match keywords, which led to high spending on irrelevant searches like "restaurant Paris."
Afalence Actions
Afalence took over campaign management, ensuring precise traffic monitoring and refining targeting parameters. After a month of adjustments to exclude all irrelevant B2C terms, the campaign refocused almost exclusively on B2B. We optimized keywords and audiences to significantly reduce the cost per lead.
Results
Thanks to this optimization, the cost per lead dropped from €160 to €22, allowing the caterer to generate 38 leads for only €845 over the last 28 days. The campaign now reaches an almost exclusively B2B audience, minimizing superfluous spending.
