Client Objective
The park aimed to maximize visitor numbers while optimizing its €3,000 advertising budget, focusing on direct conversions rather than mere visibility.
Afalence Actions
Afalence reconfigured the campaign, shifting its entire focus to the search network with a conversion-driven objective. By optimizing every element, we successfully reduced the acquisition cost to just €3 per client, all without increasing the budget. This strategy enabled a tenfold increase in client numbers for the same budget.
Results
Thanks to this optimization, the park achieved unprecedented profitability. With the same budget, the number of clients generated increased tenfold, establishing a high-performing model ready for expansion. Building on this success, the park plans a significant budget increase for the upcoming summer season.
