Client Objective
With an average project value of €6000, the interior designer's goal was to optimize her advertising budget to attract a steady stream of qualified leads via Google Ads, thereby offsetting the slowdown in demand.
Afalence Actions
Afalence launched a targeted Google Ads campaign, fully managing the settings and optimizations to maximize qualified contacts while maintaining a low cost per acquisition. On average, each contact form was generated for only €65 invested.
Results
The campaign provided a real breath of fresh air for the company, generating approximately 15 monthly contact forms within the first three months. With a budget of €4600 (including agency fees), the company recorded €25000 in revenue, helping to stabilize its business despite the crisis.
