Client Objective
Before our intervention, this company was paying approximately €200 per call generated by Google Ads, a cost too high to be profitable.
Afalence Actions
Afalence implemented a targeted Google Ads campaign, starting with a daily budget of €100, then gradually increasing it to €400 per day. By refining targeting parameters, optimizing ads, and closely monitoring conversions, we significantly reduced the cost per call, from €200 to just €46.
Results
Thanks to this new strategy, the company now spends €12,000 per month to generate calls at a much lower cost, resulting in an additional revenue of €35,000 per month.
