Client Objective
The 23 mai Paris website attracted a moderate 1,900 monthly visits, but their goal was to rank at the top of search results and significantly increase their organic traffic to capture more customers.
Afalence's Action
To achieve this goal, Afalence implemented a two-phase SEO strategy:
- Optimization of Existing Content: We optimized all existing elements by working on meta titles, descriptions, slugs, Hn tags, and alt tags for each page. This initial step resulted in a significant jump in traffic by making the existing pages perform better on Google.
- Creation of New Category and Subcategory Pages: We then structured the site around new pages targeting key keywords in the nursing and adapted clothing sector, which enabled 23 mai Paris to achieve top 3 search results for the majority of these keywords.
Results
Thanks to this two-step strategy, the 23 mai Paris website increased from 1,900 to 4,500 monthly visits, significantly growing its audience and attracting qualified customers ready to discover their products.
